Affiliate Disclosures
Transparency in Product Recommendations and Affiliate Relationships
This policy outlines how Life Wide Open Project, LLC ("Company") discloses affiliate relationships and complies with Federal Trade Commission (FTC) guidelines regarding endorsements and testimonials.
Effective Date: November 1, 2025
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Life Wide Open Project, LLC may recommend or promote third-party products and services, including but not limited to:
Books and educational materials
Wellness and self-care products
Technology and software tools
Coaching and training programs
Supplements and health products
Amazon products and merchandise
Other products and services
The Company may earn a commission or affiliate fee if you purchase these products through our links. This means:
The Company has a financial interest in recommending these products
You may pay the same price whether you purchase through our link or directly from the vendor
The Company's recommendation may be influenced by the commission structure
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The Company complies with the Federal Trade Commission's "Endorsement Guides" (16 CFR Part 255) by:
Clear Disclosure: All affiliate relationships and sponsored content are clearly disclosed
Prominent Placement: Disclosures appear in a conspicuous location, not buried in fine print
Easy to Understand: Disclosures use plain language that consumers can easily understand
Honest Endorsements: All endorsements and testimonials reflect the honest opinions of the endorser
No Misleading Claims: The Company does not make false or unsubstantiated claims about products or services
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Affiliate disclosures will appear in the following locations:
A. Website & Blog Posts
Disclosure Statement: A clear statement at the beginning or end of content containing affiliate links
Link Labeling: Affiliate links will be labeled with "affiliate link" or similar language
Hover Text: Affiliate links may include hover text explaining the affiliate relationship
Example Disclosure: "This post contains affiliate links. If you click and make a purchase, I may earn a commission at no additional cost to you. I only recommend products I genuinely believe in."
B. Email Communications
Subject Line: Emails containing affiliate promotions will be labeled as promotional
Disclosure Statement: A clear disclosure statement will appear near the affiliate link
Unsubscribe Option: All promotional emails will include an unsubscribe option
Example Disclosure: "I earn a commission if you purchase through this link."
C. Social Media Posts
Hashtags: Posts containing affiliate links will use hashtags such as #ad, #affiliate, or #sponsored
Caption: A clear disclosure statement will appear in the post caption
Platform Compliance: Disclosures will comply with each social media platform's requirements
Example Disclosure: "#ad - I earn a commission if you purchase through this link."
D. Video Content
On-Screen Text: Affiliate disclosures will appear as on-screen text
Verbal Disclosure: Affiliate relationships will be disclosed verbally
Description: Video descriptions will include affiliate disclosures and links
Example Disclosure: "This video contains affiliate links. I earn a commission if you purchase through these links."
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A. Recommended Products
The Company may recommend products from the following vendors:
Amazon: Books, journals, wellness products, office supplies, and other merchandise
Coaching & Training Platforms: Online courses, coaching programs, and educational materials
Wellness & Self-Care: Supplements, fitness products, meditation apps, and wellness tools
Technology & Software: Project management tools, communication platforms, and productivity software
Other Vendors: As identified and disclosed
B. Selection Criteria
Products are selected based on:
Relevance: The product is relevant to the coaching program and client needs
Quality: The Company has personal experience with or knowledge of the product's quality
Alignment: The product aligns with the Company's values and mission
Client Benefit: The product provides genuine value to clients
Commission Structure: The commission is reasonable and does not bias the recommendation
C. Non-Endorsement
The Company does not endorse or recommend products that:
Are unproven or unsubstantiated
Conflict with the Company's values or mission
Have poor customer reviews or safety concerns
Are from competitors or conflicting services
Do not provide genuine value to clients
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A. Honest Testimonials
All testimonials and endorsements reflect the honest opinions of the endorser and are based on:
Genuine Experience: The endorser has actually used the product or service
Typical Results: The testimonial reflects typical results, not exceptional or unusual outcomes
No Compensation: The endorser has not been compensated for the testimonial (unless clearly disclosed)
Voluntary: The testimonial is voluntary and not coerced or required
B. Testimonial Disclaimers
Testimonials will include disclaimers such as:
"Results may vary based on individual circumstances"
"This testimonial reflects the personal experience of the endorser"
"The Company does not guarantee similar results"
"Individual results depend on effort, commitment, and personal circumstances"
C. Client Testimonials
If the Company uses client testimonials in marketing:
The client has provided written consent via the Testimonial & Photo Release
The testimonial is accurate and reflects the client's genuine experience
The Company has not altered or misrepresented the testimonial
The client has not been compensated for the testimonial (unless clearly disclosed)
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A. Sponsored Content Disclosure
If the Company creates content sponsored by a third party:
Clear Label: Content will be labeled as "sponsored," "paid partnership," or similar language
Prominent Placement: The label will appear at the beginning of the content
Disclaimer: A disclaimer will explain the nature of the sponsorship
Example Disclosure: "This content is sponsored by [Company Name]. I have been compensated for this post."
B. Paid Partnerships
If the Company enters into a paid partnership with a vendor:
Disclosure: The partnership will be clearly disclosed
Compensation: The nature and amount of compensation will be disclosed (if appropriate)
Endorsement: The Company will only endorse products it genuinely believes in
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A. Contractor Compliance
All contractors, employees, and influencers who promote Company products or affiliate products must:
Disclose Relationships: Clearly disclose any affiliate or paid relationships
Follow FTC Guidelines: Comply with FTC Endorsement Guides
Use Approved Language: Use Company-approved disclosure language
Maintain Records: Keep records of all affiliate relationships and disclosures
B. Training & Monitoring
The Company will:
Train Staff: Provide training on FTC compliance and affiliate disclosure requirements
Monitor Content: Review content to ensure compliance with FTC guidelines
Audit Disclosures: Conduct regular audits of affiliate disclosures
Update Policies: Update policies as FTC guidelines evolve
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The Company will not:
Hide Affiliate Relationships: Fail to disclose affiliate relationships or commissions
Make False Claims: Make unsubstantiated or false claims about products
Mislead Consumers: Use deceptive practices or misleading language
Compensate for Testimonials: Pay for testimonials without clear disclosure
Alter Testimonials: Misrepresent or alter client testimonials
Recommend Harmful Products: Recommend products that are unsafe or harmful
Use Bait & Switch: Advertise one product and promote a different one
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A. Complaint Process
If a consumer has a complaint about an affiliate disclosure or product recommendation:
Contact the Company at admin@lwoproject.co
Provide details about the complaint
The Company will investigate and respond within 10 business days
B. FTC Complaints
Consumers may file complaints with the FTC at:
Website: https://reportfraud.ftc.gov/
Mail: Federal Trade Commission, Bureau of Consumer Protection, 600 Pennsylvania Avenue NW, Washington, DC 20580
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Pursuant to Amazon's Operating Agreement:
Life Wide Open Project, LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Disclosure: "As an Amazon Associate, I earn from qualifying purchases."
This disclosure applies to all links to Amazon products on the Company's website, social media, and email communications.
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This policy is governed by:
FTC Endorsement Guides (16 CFR Part 255)
FTC Standards for Affiliate Disclosures
Amazon Associates Operating Agreement
State and Federal Consumer Protection Laws
Arizona Law
The Company will update this policy as FTC guidelines and regulations evolve.
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This policy may be updated at any time. Consumers are encouraged to review this policy regularly for changes.
Contact us.
If you have questions about this Affiliate Disclosure & FTC Compliance Policy, please contact us:
Email: admin@lwoproject.co